Rabbit Hole Distillery: Louisville's NuLu Whiskey Maker and Pernod Ricard
Rabbit Hole Distillery is in the NuLu district of Louisville, Kentucky. It was founded in 2012 by Kaveh Zamanian and has been part of Pernod Ricard since 2019.
Key facts
Location: 711 E Jefferson Street, Louisville, Kentucky
Founded: 2012
Founder: Kaveh Zamanian, who left a career in clinical medicine according to Pernod Ricard
Owner: Pernod Ricard, partnership announced 14 June 2019
Style: bourbon and rye with innovative grain recipes
History
Kaveh Zamanian founded Rabbit Hole in 2012. His wife Heather is a native of Louisville, which is how the story of the brand begins on the distillery's own founder page.
On 14 June 2019 Pernod Ricard announced it was joining forces with Zamanian and adding the super premium Rabbit Hole brand to its portfolio.
Approach
Whisky.com describes Rabbit Hole as combining traditional bourbon and rye production with innovative grain recipes and a contemporary approach.
Ownership
The official Rabbit Hole site links to Pernod Ricard USA terms and privacy policy in its age gate, which points to Pernod Ricard as the current owner.
Range and mash bills from the official site
Cavehill: 70% corn, 10% malted wheat, 10% honey malted barley, 10% malted barley, aged 5 to 6 years
Heigold: 70% corn, 25% malted rye, 5% malted barley, a high proof bourbon aged 4 to 6 years
Dareringer: 65% corn, 25% malted wheat, 10% malted barley, finished in PX sherry casks
Boxergrail: 95% rye, 5% malted barley
Raceking: a limited edition with 70% corn, 13% rye, 10% malted rye, 4% chocolate malted wheat and 3% chocolate malted barley, aged 6 years
The site also lists a Founders Collection, a Single Barrel series, Distillery Series cask strength bourbons sold at the distillery, and a bespoke gin and vodka
Visiting
The official menu lists distillery tour booking, an Overlook Bar and event booking. Hours and prices were not read.
Frequently asked questions
Where is Rabbit Hole?
In the NuLu district of Louisville, Kentucky.
Who owns Rabbit Hole?
Pernod Ricard, since 2019.
Who founded it?
Kaveh Zamanian, in 2012.
Sources and gaps
Whisky.com distillery database: Rabbit Hole
Pernod Ricard media release, 14 June 2019
Rabbit Hole Distillery founder's story page (search snippet)
Rabbit Hole official site (rabbitholedistillery.com), home page, read 20 October 2026
Gaps: ABVs and prices were not shown, and the Our Story and Our Craft pages were not read, so stills and capacity are not verified. Ownership by Pernod Ricard is inferred from the site's legal links. Set the slug by hand.
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